There’s no doubt that being an interim professional is a lot of fun. You get to manage your own working hours, clients, prices and business! You get to call the shots (for the most part), and you’re always free to make changes where you see appropriate in your career.
However, there is a catch – you really do have to be a manager if you want to be an interim professional. You’re only managing yourself and your clients, but it’s still a lot of work and something you must take seriously.
One of the many things you’ll have to learn in self-management is how to market your skills. It’s important to find a relevant platform through which to connect to potential clients – whether that be a third party hosting site, job boards, emails or real life connections. Here’s what you need to know in order to market yourself as an interim professional:
Build a professional portfolio
It’s extremely important to find some way to show off your expertise. How your portfolio will look will depend on your profession. It could include clips of artwork, information on projects you’ve completed, articles you’ve published online, or anything else that demonstrates who you are as an interim professional.
While it’s good to have some kind of physical copy of your portfolio, ideally you should set up a website or other online platform to showcase your skills. Much of your work as an interim professional will likely come from online networking, and not having an online portfolio could lead to countless missed opportunities.
Network, network, network
No, networking isn’t just important within the office! Networking is an important element to all aspects of professional life, whether you’re looking for a promotion in your firm or higher paying gigs as an interim professional.
Networking as an interim professional, however, may look very different than making small talk by the food table at the office Christmas party. Instead, you might find yourself networking online through social media and various blogs. It all depends on your profession!
Clients will often hire interims who they have some familiarity with. Find the circles, whether online or in real life, where the clients you want to work for are. Immerse yourself in those circles in any way possible (email, comments, feedback, cold introductions, small talk), and you’ll find yourself soon chatting with the very people that you want to hire you!
Always be confident and professional
A key element of marketing is image. When you’re conducting business, you should be constantly maintaining the impression you’re making with your behavior. You want clients to consider you confident in your skills and very professional.
Therefore, take care to not come across as desperate for work. Make sure you check and double check emails and written communications for grammar/spelling errors. Even if you’re not as advanced in your career as others, make sure you develop self-confidence for the skills you have.
Maintaining a confident, professional image will go a long way in securing you the gigs you’re after, and it’ll help your reputation within your field as well.
As always at InteriMarket we are keen to help connect relevant professionals with recruiters, we are offering a platform for peer to peer growth, networking and better yet – the hub for all opportunities. Join us and find out more if you haven’t done so already!