Online talent platforms: A global perspective
As the world becomes increasingly digitised, we are witnessing the birth of a whole new work culture; one that is founded on greater freedom, autonomy and productivity. Led by the rising generation of millennials, workers are moving away from traditional 9-5 models that shackle them to the company premises, in favour of more flexible alternatives.
Advances in internet and computing technology mean that we are hyperconnected these days – always on, and always able to communicate and work, no matter where we are. Employees are becoming more agile and mobile, allowing companies to source the specialised talent they need without being restricted by geographic location. This has major implications for the workforce; the labour marketplace is now a digital one, with online talent platforms facilitating the trade.
The rise of talent and collaboration platforms
Online talent platforms comprise networking and recruitment websites like LinkedIn and Monster, as well as those that form part of the gig economy, such as Upwork and Fiverr. Digital platforms like these are exploding in popularity because they meet the needs of both those who are looking for employment and those looking to hire skilled people to tackle specific projects.
Platform like ours InteriMarket merge the best of both worlds by showcasing job opportunities and connecting jobseekers with both likeminded individuals and well-matched employers. There is a strong emphasis on freelance and interim work; where in the past this type of work might have been seen as a stopgap measure one took while in between jobs, that is no longer the case. People are choosing to build entire careers based on interim contracts, enjoying the better work-life balance they can provide, and the ability to perform on their own terms.
Connecting people in new and meaningful ways
Not all online talent platforms promote transparency, but are great at connecting candidates with the job opportunities that are the best fit for their skillsets and preferences. Some utilise “intelligent data matching” to more effectively pair employees and employers. The result? Higher levels of satisfaction all around, better rates of retention, and a smoother experience overall.
These platforms are constantly evolving and improving, and McKinsey estimates that by 2025, 540 million people could stand to benefit from them, In the USA alone, online talent platforms could add a whopping $2.7 trillion to the GDP. This will come from the creation of 72 million full-time equivalent positions. While there aren’t statistics for the UK just yet, these figures give you an idea of the power of the platforms – and the effects digitisation can have.
Businesses also stand to benefit from the use of online talent platforms through reduced recruitment costs (slashed by up to 7%) and increased output (up to 9%). In addition, they can use the data provided by the platforms to motivate new employees and boost their productivity when they start working. There is also scope to harness the data collated by these websites to generate insights into the type of skills – and jobs – that are most in demand.
To strengthen your presence in the digital marketplace, find all interim jobs in one place and collaborate with relevance, sign up for a free InteriMarket account today – it’s free and takes under a minute to complete.