One of the many changes in the modern economy has to do with the way we sell our own personal services. In the past, people have generally followed a set career path of attending school, starting at a company and working their way up through that company. There’s no need to do anything but be good at your job in order to be promoted to new positions.
Today, things are changing. People are staying at their jobs for less time, and switching jobs more often. And today, in the same way that companies have had to develop their brand to market themselves, people now have to create a personal brand to market their skills and expertise, here are the 3 steps on how to do it:
Step 1: Figure Out Your Brand
Obviously, the first step is to figure out exactly what your brand is. This will take some serious time and reflection in order to do correctly. You want to really think about what makes your skills and experiences unique. Don’t think of yourself as an “administrator” or a “IT professional”. These are general positions that could be filled by many people.
Instead, look at your hobbies, interests and experiences and try to combine them into a service that would be useful to others. Instead of an project coordinator, perhaps you are an expert at agile project development. Rather than being simply an IT professional, perhaps you are an expert at developing political campaign & digital infrastructure.
Step 2: Social and Professional Media Is Everything
Once you figure out your unique niche in your field, you have to figure out how to put yourself out there. One of the best ways to do this is using social media and professional networking platforms online. Utilizing platforms like LinkedIn, InteriMarket, Twitter or even YouTube or similar video channels to market yourself and your profession will help you connect with potential clients.
Which platforms you decide to use will depend on what your profession is. But the key is to concisely explain who you are, what you do, and what service you can provide on your public profiles.
Step 3: If Your Brand Solves a Common Problem, You’re in Good Shape
The key to building a brand is figuring out how to position yourself as a professional who can uniquely solve a common problem that companies face. In fact, the more specific you can get with your niche, the better off you will be, as long as that niche is something that serves a market that is open for employment.
InteriMarket can help you with your professional brand and marketing efforts however we are very niche, we only serve mid-senior level longer term interims, contractors and consultants.